Aya Soliman, Team Leader at Concrete Developments, on how her impression of the company completely changed
“I felt like the place wasn’t quite me… and then, right after, it became my home.” With those two phrases, Aya Soliman — Team Leader at Concrete Developments, the company behind projects in New Cairo — described a complete journey from feeling like a stranger to belonging. Aya told Proplix, in a candid conversation, how her sense of the place changed over time.
How She Wants to Be Remembered
We asked her, after years representing Concrete, how she wants people to remember her as a person:
“Kind, easygoing, capable, always number one, that’s it really.”
A quick answer, with little deliberation — but one that sums up someone as focused on excellence as she is on good relationships with the people around her.
From “Not Quite Me” to Unable to Imagine Leaving
We asked her what her first impression of Concrete was before she worked there, and whether it’s changed since:
“It’s changed completely, of course. My first impression was that the place wasn’t quite me, but now I can’t imagine leaving.”
From feeling out of place on day one to being unable to picture walking away — that distance was covered in stages, not one leap, which is exactly what makes her words more convincing than any ready-made marketing line.
How the Work Became Part of Her Identity
We asked her about the moment she felt her work with Concrete became part of her identity, not just a job:
“Like I said, I’ll go back to it — from the moment I started, they drew me in close. I started giving to the company the way I work in it, and they give a lot back too. The company is good, and everyone in it is lovely.”
A relationship that gives in both directions — not just her giving — and that’s exactly the difference between an employee counting hours and someone who feels like a partner in something that’s growing.
If Someone Close Asked Her, Honestly
We asked her: if someone very close to her asked honestly whether they should buy at Concrete, what would she say?
“Absolutely, of course — we’ve actually already bought at Concrete ourselves.”
There’s no stronger proof than the salesperson herself being a customer. When the person selling is convinced enough to buy with her own money, that confidence reaches the client without a word being said.
What Makes Concrete Worth a Longer Stop at the Exhibition
The last question was about the exhibition floor: among all the companies there, what makes Concrete worth a longer stop?
“We could say we’ve actually been right there with you since 2024. We have really good offers and really good discounts: a 30% cash discount, plus a 20% discount over 8 years, and a 10% down payment over 10 years. On top of that, we’re actually delivering across all our projects.”
A practical, grounded answer, fitting for a sales team — clear numbers, specific offers, and projects that are actually under construction, not just promises on paper. It’s the same logic behind what one Proplix Voices interview said about the importance of transparency in deal details.
